Without link building, you will never get high search engine rankings. This will eventually impact your traffic, which, in turn, will hurt your revenue figures.
Link building is as much an art as it is a science. Link building professionals have worked the beat long enough to know the various steps one should take to get a site ranking high in the search engines.
So how can you actually build links without spamming your site across the internet?
The first and most obvious answer is to make a high quality website. If you have a quality website, people will link to it automatically. Just take a look at the number of backlinks top websites like TechCrunch or TheOnion have. Almost all of these were built naturally, when others found the content interesting and linked to it from their own blogs. Hence, concentrate on producing high quality content to get some truly strong link juice.
The next step should be to write articles and submit them to article directories. This is called "article marketing" and is one of the best ways to get backlinks. Reputable article directories have a lot of sway in the search engine and can give you some high PR links.
The third way to build links is through blog commenting. By leaving appropriate (remember, don't spam!) comments on blogs and leaving your link in the "URL" field, you can build up some backlinks.
In the past few years, building links through social bookmarking has become quite popular. If you have high quality content, you will also get a lot of free traffic from these sites. Getting featured on the home page of a site like Digg.com, for instance, can bring hundreds of thousands of visitors to your blog, often causing the server to crash (this is called the "Digg Effect").
What link building strategy you will use will depend on your own content and site type. If you are running a humor blog, for instance, you will find it worthwhile to submit heavily to sites like Digg.com or Delicious.com as they can bring you a lot of traffic. If your site is about insurance, however, you may find these avenues good enough just to get your site indexed. Therefore, you should modify the link building methods to suit your own marketing needs.
TheOnion have. Almost all of these were built naturally, when others found the content interesting quality backlinks and linked to it from their own blogs. Hence, concentrate on producing high quality content to get some truly strong link juice.
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